Futuro sought to increase its brand awareness and promote the concept of being more active every day. It was also essential to position the product as a purchase made before injury, not as an afterthought.
THE BIG IDEA
The solution was to partner with leading personalities in the active lifestyle category and assemble an ace team of fitness coaches – the Futuro All-Stars were born.
The Futuro All Stars were equipped with knowledge on Futuro products and prizes.The team answered questions, promoted Futuro activity on the page and rewarded people who engaged with the brand by giving them training sessions and Futuro gear to kick start their training.
The Idea produced excellent results with a measurable increase in sales, increased trade activity expansion into sports category and bagged our client the Middle East brand marketing award for 2014.